Thursday, January 7, 2021

NYC Radio: Entercom Stations Reach New Record For Hungerthon

Entercom partnered with WhyHunger, a leader in the movement to end hunger and advance the human right to nutritious food in the U.S. and around the world, to raise a record-breaking $358,250 as a part of the 35th annual Hungerthon campaign. Entercom New York stations’ contributions during a one-day live broadcast event helped campaign totals reach over $1 million for the fifth consecutive year.

“This year has presented all of us with unprecedented adversity and forced us to reflect on what’s important,” said Chris Oliviero, Senior Vice President and Market Manager, Entercom New York. “Like we’ve proven time and time again, our ability to support one another in times of struggle is one of our greatest attributes as New Yorkers, and we are proud of our colleagues and listeners for coming together for our neighbors in need. As we’ve done since its launch, we are once again honored to support WhyHunger’s annual Hungerthon and the selfless mission to end hunger.”

“This year’s unprecedented and compounding forces of the COVID-19 pandemic, record unemployment and alarming rates of food insecurity have been devastating for too many Americans,” said Noreen Springstead, Executive Director, WhyHunger. “In this pivotal time, it is humbling to see such an outpouring of support during this year’s Hungerthon campaign. With thousands of people stepping up to give what they can, despite their own challenges, it is so encouraging to see Americans prioritize the basic human right to nutritious food for all.”

As part of the multifaceted campaign which ran through December 31, Entercom participated in a live “Hungerthon Day” on November 24. The all-day broadcast event, which aired on New York stations WFAN 101.9 FM/660 AM (WFAN-FM/AM), WCBS 880 (WCBS-AM) and New York’s Country 94.7 (WNSH-FM), as well as their digital platforms on RADIO.COM, helped raise awareness and critical funds for community-driven efforts to strike at the root causes of hunger. The live broadcasts featured interviews on topics such as racial justice and COVID-19’s impact on hunger, and raised funds through auction items, donation drives and social media. 1010 WINS (WINS-AM), WCBS-FM 101.1 (WCBS-FM), ALT 92.3 (WNYL-FM), NEW 102.7 (WNEW-FM) provided promotional support on air and via social media.

Since launching over three decades ago, Hungerthon has raised millions of dollars to advance the human right to nutritious food. In 2020, WhyHunger helped connect over 1 million people in the U.S. to nutritious food.

Entercom is committed to supporting the health and success of the communities that are the heart of its business. “Hungerthon Day” is a part of Entercom Serves, the company’s social impact platform that raises awareness of social issues and brings communities together for good. Entercom unites with its listeners and brands to support sound communities through several pillars of impact: children’s health, mental health and anti-bullying, veterans and service members, the environment, civic education, and diversity, equity and inclusion.

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