Boston Radio: No Bull! Lance Houston Is WBWL's New PD

Lance Houston

CCM+E/Boston has announced that Lance Houston is the new program director for Country WBWL 101.7 FM The Bull.

Houston starts in early September and will also host mid-days 10am-2pm.

For the past year and a half, Houston has been the Program Director at WPOC in Baltimore. Prior to that, he spent six years as Assistant Program Director and PM Drive personality at WUBL in Atlanta. Houston began his Country music radio career in 1995 at CCM+E's WTXT in Tuscaloosa, AL. He also was PD of WBAM in Montgomery, AL & WYGC in Gainesville, FL.

"101.7 The Bull has found its visionary! Lance is that perfect combination of a great programming strategist, incredible musicologist and successful on-air talent," said Dylan Sprague, Vice President of Programming for Clear Channel Media and Entertainment Boston. "His vision, creativity, positive attitude and energy make him the perfect choice to lead our new station."

"I am excited to be back riding the Bull," said Houston. "I'm ready to lead the team in Boston into a battle, much like we did successfully in Atlanta. America's greatest city deserves a young and hip Country station."