Thursday, August 28, 2014

Calgary Radio: CKMP-FM Drops Quickhitz

CKMP 90.3 FM in Calgary has given up a format that cut Top 40 pop songs roughly in half.

The goal of Quickhitz was to give listeners twice the music, but 90.3 AMP radio decided it wasn't worth it after realizing the potential for lawsuits from the music industry.

But, according to the CBC,  Steve Jones, vice-president of programming, said the station went back to its original format Tuesday.

"We realized that in order to successfully do this we were going to face a lengthy and divisive and expensive legal process that we weren't willing to do right now, especially when some of those would come from the very content providers we work with — they are partners in our success," he said.

Jones says the logic of having three- to five-minute long radio songs is from 60 years ago when radio broadcasters played 45 rpm records.

The average song on AMP had been running under two-and-a-half minutes under the new format.

The station had been looking for something to differentiate itself from other Top 40 stations in the city. Calgary was also chosen because it was a "progressive, young forward-thinking city."

Jones says he is convinced the format is good and could be brought back if revamped.


It's not the first time AMP Calgary has made national headlines. It came under fire last March for burning $5,000 in cash on air after holding a contest that asked listeners to vote on whether to raffle off the cash or incinerate it.

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