Facebook Reveals New TV Shows Generating the Most Buzz

The most-watched new TV shows launching this fall are also making a splash on Facebook, according to data the social-network giant released exclusively to Variety on Thursday.
 
The biggest launches at each of the four broadcast networks comprise the top four series that generated the most chatter on Facebook, which measured the conversations through new tracking tools introduced last month.

ABC’s “Marvel’s Agents of SHIELD” led the field among new fall TV series launched prior to October, generating 1.13 million “interactions,” which is the total number of comments, posts and Facebook “likes” about a show, during a 48-hour period beginning with the series’ premiere date. There were 717,690 Facebook users talking about the premiere episode, which opened to an impressive 12.1 million viewers on Sept. 24.

Fox’s “Sleepy Hollow” was a close second with over 932,000 interactions from over 582,000 users. The drama series has been the most successful new launch for Fox, which ordered a second season Thursday.

While CBS comedy “The Crazy Ones” (254,310/211,552) and NBC’s “The Blacklist” (216,678/168,940) finished third and fourth, respectively, there was a steep fall-off in social chatter after “Hollow,” which drew more than three times the interactions that “Crazy” did. “Crazy” and “Blacklist” have been the biggest series premieres this fall from CBS and NBC, respectively.

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