Futuri, the leader in AI-powered audience engagement and content technology for broadcasters and publishers, has announced that its interactive programming platform Tether has been renamed LDR (Listener Driven Radio™).
This rebranding reflects Futuri’s renewed commitment to its foundational mission: empowering audiences to actively participate in shaping their listening experience.Originally launched as LDR in 2010, the platform pioneered real-time audience engagement by allowing listeners to influence on-air content through interactive features.
While the platform evolved under the name Tether, the return to LDR underscores its core purpose: transforming traditional broadcasts into dynamic, listener-driven experiences.
Key Features of LDR (Listener Driven Radio™):
- Crowdsourced Song Voting: Listeners can vote on their favorite songs via the station’s website or mobile app, influencing the playlist in real-time while adhering to the station’s music strategy.
- Personalized Notifications: Users receive alerts when their chosen songs or artists are about to play, boosting tune-ins and listener loyalty.
- Customizable Branding: Stations can tailor the voting interface and visuals to align with their branding and sponsorships, providing a cohesive experience.
- Enhanced Audio Imaging: Utilizing ReelWorld’s ready-to-use imaging, LDR enhances the station’s sound by delivering captivating contest promos and intos.Current clients will see no disruption in service, and the platform’s core features and functionality remain fully intact.
As media consumption habits continue to shift, Futuri’s return to the LDR (Listener Driven Radio™) name underscores the company’s vision for a future where technology and audience participation go hand-in-hand.
For more information on LDR (Listener Driven Radio™), visit https://futurimedia.com/solutions/listener-driven-radio/
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