Free Radio Ideas Webinar Features Programming Pro Jimmy Steal

Benztown, a leader in radio imaging, voiceover, programming, podcasting, and jingles, and P1 Media Group, a provider of research, strategies, and consulting for radio stations worldwide, are hosting a free webinar titled “Creating On-Air Megastars and Programming Legendary Radio Stations.” 

The event, part of their Global Radio Ideas series, features veteran radio programmer Jimmy Steal and is scheduled for Thursday, April 24, 2025, at 11:00 AM PST/2:00 PM EST/8:00 PM CET.

The webinar is hosted by Andreas Sannemann, CEO of Benztown, and Ken Benson, Partner at P1 Media Group. The featured guest is Jimmy Steal, a renowned programmer with over 20 years of experience, now with Collective Heads, a consulting firm specializing in talent coaching, content creation, and digital marketing strategies. 

Steal has programmed major U.S. stations and developed top music radio talent, including Big Boy, E Bro, Race Taylor, Eric Ferguson, and JohnJay.

The 45-minute session offers radio professionals insights into building top talent and stations in today’s challenging broadcast environment. 

Topics include:

• How stations can win in an environment where operators are continuing to cut talent from budgets, and whether that is a wise move. Plus, how he advises radio owners and operators to fund talent.
• How programmers can get the most out of their voice trackers.
• His secrets for developing some of the biggest talent in American radio.
• While PD at Mix 1019 in Chicago, he was asked to replace one of the top-rated morning shows in the city, “Eric & Kathy.” Steal shares what was that like, and how he and the station recovered.
• With programmers having more and more responsibilities and fewer and fewer resources to achieve the same performance markers, how PD’s can prioritize their day and stay focused on what’s really important.
• The keys to his success in many formats, including Hot AC, Rock, and Hip Hop, and programming in three of the largest U.S. markets.
• His favorite format and some of his favorite stations today and what they’re doing well.
• His current work at Collective Heads and how he is helping stations through talent coaching, content creation, and digital marketing strategies for radio and beyond.

The webinar is part of a long-running series by Benztown and P1 Media Group, with past sessions featuring industry leaders like Scott Shannon, Paul Jackson, and Mike Preston, covering topics from AI in radio to country music programming.

How to Participate: Register for free at the webinar’s registration link.