Google To Appeal Monopoly Ruling

Alphabet’s Google plans to appeal a portion of a U.S. federal court ruling from April 17, 2025, in a Department of Justice (DOJ) antitrust case accusing the tech giant of monopolizing the online advertising technology (ad tech) market. 

U.S. District Judge Leonie Brinkema found Google liable for “willfully acquiring and maintaining monopoly power” in two specific markets: publisher ad servers and ad exchanges, which are critical platforms for websites to manage and sell digital advertising inventory.

Google’s plan to appeal findings that it illegally monopolized publisher ad servers and ad exchanges, as ruled by Judge Brinkema. The mixed decision, which cleared Google’s advertiser tools and acquisitions, sets up a complex appeal process that could delay remedies like divestitures or conduct restrictions. 

This case underscores ongoing efforts to curb Big Tech’s market power, with implications for digital advertising and global regulation. The appeal’s outcome, likely years away, will shape Google’s ad tech business and the broader tech ecosystem.