Despite the rise of digital audio platforms, Americans aged 13 and older still dedicate the largest share of their daily audio time to AM/FM radio, which accounts for 35% of total audio consumption.
AM/FM radio has embraced streaming, enabling listeners to access content via smartphones, computers, connected TVs, and smart speakers, offering convenience similar to YouTube, music streaming, and podcasts. According to Edison’s Share of Ear® data from Q1 2025, 12% of AM/FM radio listening occurs through streamed sources, while the remaining 88% is via traditional over-the-air receivers.
Listening location significantly influences streaming’s share of AM/FM radio time. In cars, where AM/FM radio dominates, only 1% of radio listening is streamed, with over-the-air broadcasts prevailing. At work, streamed AM/FM radio accounts for 16% of radio time, and at home, it rises to 22%. The highest share of streamed AM/FM radio occurs in “other” locations—like grocery stores, gyms, or while walking—where nearly one-third of radio listening is via streams.
Share of Ear® offers detailed insights into how, where, and when people engage with audio platforms, providing a comprehensive view of audio consumption trends.
No comments:
Post a Comment