Milwaukee Radio: The Door Keeps Revolving At Radio Alliance

Melissa Jordan, the midday host at Milwaukee’s WLDB-FM (B93.3), announced her nearly decade-long tenure at the Milwaukee Radio Alliance’s adult-contemporary station has come to an end. 

The news broke via a heartfelt social media post on Facebook, dated March 22, 2025, where Jordan shared her mixed emotions about the departure.

Melissa Jordan

“I’m really heartbroken to say my time at the Milwaukee Radio Alliance and B93.3 is over,” she wrote. “It’s been an incredible run, and I’ve loved being part of this community. I feel gratitude to the company and understand that tough decisions have to be made. I’m proud of the work that’s been done—building connections with listeners, sharing music and moments—and even though change is tough, I’m gonna be just fine.” Her post struck a tone of resilience, hinting at optimism despite the abrupt exit.

Jordan’s departure follows a wave of changes at the Milwaukee Radio Alliance, a locally owned group that operates several stations in the market. Just days earlier, news surfaced that Jon Adler, the veteran morning host at sister station WLUM-FM (102.1), known for its alternative rock format, had also been let go after a long stint. 

Whispers of additional cuts emerged, with at least two other on-air personalities reportedly axed across the alliance’s portfolio, though details remain unconfirmed as of March 24, 2025. 

The cluster includes WLUM-FM, WLDB-FM, contemporary country outlet Froggy MKE (broadcasting on 100.3 FM and 107.3 FM), and oldies station WZTI-AM (1290), branded as Fonz MKE. These stations cater to diverse tastes, but the recent staff shakeup suggests financial or strategic pressures at play.

Jordan’s exit marks the end of a significant chapter for B93.3, where her warm, relatable style had been a midday staple for nearly 10 years. Neither she nor the Milwaukee Radio Alliance elaborated on the reasons.