Shopping Channels QVC, HSN Merging

QVC Group is cutting approximately 900 jobs as part of a major restructuring effort, which involves moving its HSN operations from Florida to its West Chester headquarters campus, as reported by The Philadelphia Business Journal. 

The company stated that these layoffs mark a transition from its three-year turnaround plan to a new WIN growth strategy, focused on strengthening its core QVC and HSN home shopping networks while expanding into social media and streaming platforms. 

The job reductions will affect workers across HSN, QVC U.S., and the global shared services division. With QVC Group’s 2024 annual report listing a workforce of about 17,000, the layoffs account for roughly 5% of its total staff. 

“For many of these individuals, today will be their last day with QVC Group,” the company announced on Thursday. “Some will remain with us for several months, primarily to assist with the HSN broadcast transition and the St. Petersburg campus wind-down.” 

While QVC Group didn’t provide a detailed geographic breakdown of the affected employees, it highlighted the closure of HSN’s St. Petersburg, Florida, facility as the central element of the cuts. In a notice submitted to the Florida Department of Commerce on Friday, the company confirmed that shutting down the St. Petersburg site will lead to approximately 730 HSN layoffs.