Ticket prices for Beyoncé's "Cowboy Carter Tour" have dropped significantly in several U.S. cities, with some seats sinking below $35.
The slow sales are a surprising turn for the highly anticipated tour, which follows the Grammy-winning success of her 2024 album Cowboy Carter, including accolades for Album of the Year and Best Country Album. Despite the initial buzz and a reported 94% sell-through of tickets across its 31-date run after presales, the tour appears to be experiencing sluggish sales in certain markets as it approaches its April 28 kickoff at SoFi Stadium in Los Angeles.
Digital Music News notes that tickets for shows at major venues such as SoFi Stadium in Los Angeles and MetLife Stadium in East Rutherford, NJ, have dipped to as low as $29 and $32, respectively, on platforms like Ticketmaster, StubHub, and VividSeats. This contrasts sharply with earlier reports of high demand during presales in February 2025, where floor seats often exceeded $1,000 and even nosebleeds started above $100. Posts on X and articles from outlets like ThePopStuff (March 12, 2025) suggest that thousands of unsold seats remain across U.S. and UK dates, prompting discounts and seat upgrades to fill venues and mask empty sections.
The tour’s limited 31-date schedule across nine cities—fewer than the 55-date Renaissance Tour in 2023—may have oversaturated specific markets, especially with multiple nights in cities like Los Angeles (five shows) and Atlanta (three shows, with two added due to initial demand).
Critics on X have pointed to a lack of "cowboy corners," noting that the tour skips traditional country music strongholds, focusing instead on urban centers like New York, Chicago, and Houston.
Additionally, the high initial ticket prices—ranging from $70 to over $2,000 for VIP packages—drew backlash from fans on social media, potentially deterring purchases until prices fell. Beyoncé’s foray into country with Cowboy Carter has also faced mixed reception, with some labeling her a "country music tourist," possibly impacting enthusiasm among diverse fan bases.
Despite the sluggish sales, the tour remains a financial juggernaut, projected to gross over $325 million, outpacing the per-show earnings of the Renaissance Tour due to its premium pricing strategy. However, the current discounting suggests a shift to broaden accessibility as the start date nears.
For example, Ticketmaster’s "Verified Resale" tickets for some shows have dropped to $49 from an original $105.50, per My_CountryMusic on X. Fans are reportedly waiting for last-minute bargains, a strategy validated by these price cuts.
No comments:
Post a Comment