Since Donald Trump’s return to the presidency, Fox News has experienced a significant surge in viewership, drawing blue-chip advertisers back to the network in droves.
According to a Financial FT report, the Murdoch-owned channel has secured 125 new major advertisers since the U.S. election, including household names like Amazon, JPMorgan Chase, Netflix, and UBS. This influx marks a sharp departure from Trump’s first term, when many brands distanced themselves from the network’s controversial programming amid consumer backlash and political polarization.
Posts on X reflect this sentiment, with users noting the network’s transformation into what some call “state TV for MAGA,” highlighting its alignment with Trump’s agenda and its ability to deliver massive audiences. For instance, since Trump’s second election, Fox News has consistently outperformed rivals, making it “hard to ignore” for advertisers seeking to reach a highly engaged conservative demographic.
This advertising boom contrasts with trends in the broader media landscape, where streaming services face growing consumer dissatisfaction over rising costs, as noted in Deloitte’s 2025 Digital Media Trends survey.
Fox News, by leveraging its cable dominance and Trump-driven ratings, has positioned itself as a lucrative outlier. The shift also suggests a normalization of Trump’s influence, with brands now viewing Fox as a safe bet rather than a liability—a stark change from the boycotts and hesitancy seen during his first administration.
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