Radio Remains Essential To Reach Consumers

The automobile is prime real estate for marketers looking to reach consumers on-the-go, close to the point of purchase - when messaging can be most effective. To make the most of these marketing moments, brands need an ad-supported media that maximizes both in-car reach and engagement. No small feat, but one radio continues to master even in the evolving media landscape.

The latest Infinite Dial provides a wealth of information about the audio landscape and insight into the plethora of entertainment options readily available to consumers in, and around, their cars: 9 in 10 people have a smartphone, placing endless entertainment options truly at their fingertips; nearly three-quarters listen to online audio each week, and nearly one-third listen to podcasts. Yet, even with these growing digital entertainment options, the Infinite Dial once again affirms radio's dominant reach in the in-car media environment.

Radio is essential for marketers looking to reach consumers where and when other media cannot - in the car. Radio provides opportunities to connect brands with attentive and captive audiences by effectively owning the in-car audio space. By choosing to advertise on AM/FM Radio, both OTA or streaming, brands are maximizing their in-car messaging opportunities and engaging on-the-go target consumers.