The survey found that 71 percent of U.S. adults are tuning in to events surrounding the Trump administration either "very closely" (31 percent) or "fairly closely" (40 percent). This marks a noticeable increase from the 66 percent who reported following news about the Biden administration closely during its initial months in 2021.
The study highlights a heightened public interest in Trump’s current term, which began in January 2025, as he and his allies move to reshape federal government structures and U.S. foreign policy. Among those following closely, the most cited reasons include concern about the direction of these changes and the relevance of the administration’s actions to their lives. This uptick in engagement—5 percentage points higher than during Biden’s early days—suggests Trump’s return to the White House has rekindled a level of public attention reminiscent of his first term, though it outpaces Biden’s early presidency figures.
Notably, the report also points to a shift in focus: while Trump’s relationship with the media garnered significant attention in 2017 (72 percent of Americans heard "a lot" about it), only 36 percent say the same in 2025. This indicates that audiences are prioritizing news about Trump’s policy moves—such as economic initiatives or government restructuring—over his press conflicts, which have become less prominent in public consciousness compared to eight years ago.
The survey, conducted among 5,086 adults from late February to early March 2025, underscores a polarized yet engaged electorate, with both Republicans (74 percent) and Democrats (71 percent) showing strong interest, albeit for differing reasons, ranging from support to apprehension.
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