Jacob Media Strategies' annual Techsurvey is the radio broadcasting industry's largest survey, with this year’s study seeing participation from 500 radio stations, yielding nearly 25,000 surveys from core radio listeners is set for Tuesday, Aprile 15 at 2 pm Eastern. Register here
Techsurvey 2025 explores new questions on the impact of time-shifting, the popularity of online newsletters, how consumers are using YouTube, and the appeal of short-form videos and how radio stations can best utilize them.
The 21st annual study is packed with rich data covering a variety of new topics, and we are excited to share these findings – along with all the familiar trending data on radio listener technology usage and behaviors – with you and your staff, including:
- How much time-shifting of radio programming is happening, and by whom? With the proliferation of on-demand media content, are radio listeners looking for convenience in consuming radio content?
- How can radio take advantage of the surge in usage of online newsletters? What opportunities exist for radio to serve content to listeners seeking local content and beyond?
- Social media’s short videos proliferate – how can radio stations best utilize them? TikTok, Instagram, Facebook and X are reeling many consumers in daily with quick-hit videos. Is radio in position to capture its audiences in the same fashion?
- What can we learn about how and why listeners tune to their favorite radio stations? We’ll also take a continued look at radio’s core strengths and examine the trends to see if there are any new vulnerabilities to address. Are personalities still overshadowing music on the hierarchy of why respondents listen to broadcast radio?
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