Kendrick Lamar To Headline Super Bowl Halftime Show

Kenrick Lamar

Kendrick Lamar will headline the 2025 Apple Music Super Bowl LIX Halftime Show, set to take place Feb. 9, 2025 in New Orleans, Louisiana.

The set will be the second time the hip-hop superstar will grace the stage at the NFL’s main event, after he was a special guest alongside Dr. Dre’s West Coast hip-hop showcase in 2022. But this will be the first time he headlines the big show, and just the second time a rapper is the main event. Lamar nodded to that in a statement announcing the news.

“Rap music is still the most impactful genre to date,” he said. “And I’ll be there to remind the world why. They got the right one.”

This has been a big year for Lamar, despite him not having released an album since May 2022’s Mr. Morale and the Big Steppers. In the spring, he contributed a guest verse on Future and Metro Boomin’s Hot 100 No. 1 single “Like That,” which served as the springboard for a high-profile rap beef with Drake. 

That kicked off an extended back and forth, in which the two hip-hop titans traded diss tracks in what was the most engrossing back and forth in the genre in years, and ultimately culminated in Lamar’s anthemic “Not Like Us,” which not only served to end the beef but also became a monster hit, topping the Hot 100 for two nonconsecutive weeks and racking up 765 million on-demand U.S. streams since its May 4 release.

The Super Bowl Halftime Show will be shown live on Fox from the Caesars Superdome in New Orleans that Sunday. It will also be the sixth year that the show will be programmed by Roc Nation, which is executive producing the show alongside Jesse Collins, produced by DPS and directed by Hamish Hamilton. Roc Nation partnered with the NFL in 2019 in a deal that saw the JAY-Z-led company take over entertainment programming and social justice initiatives on behalf of the league. That ultimately included Roc’s oversight of the Halftime Show, one of the highest-profile stages in world entertainment, beginning with the 2020 edition.