Apple excited fans with its vision for its “Apple Intelligence” artificial intelligence system earlier this year. Now, it’s time for the company to prove it really works, reports CNN.
The company is set to introduce the first lineup of iPhones purpose-built for generative artificial intelligence (which lets users create text and images) during its annual hardware event, which kicks off Monday at 1 p.m. ET. You can watch the livestream here.
The event was teased with the cryptic motto of “it’s glow time,” and Apple is staying mum thus far on what it means.
Apple faces immense pressure ahead of the event to prove the new AI features and other iPhone 16 updates are worth shelling out for an upgrade. Apple also needs to convince investors that it hasn’t fallen behind in the AI arms race, as rivals have already released similar features with the new technology.
Since the launch of the iPhone 12 with 5G connectivity in 2020, the company has given users few exciting reasons to buy the latest generation. Phone cameras have largely advanced to the point where they’re sufficient for most people’s day-to-day needs without major hardware changes, and at some point the human eye isn’t even capable of perceiving higher screen resolutions.
As a result, iPhone sales, which make up half of the company’s revenue, have been sluggish.
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