Alternative XTRA-FM 91X in San Diego has re-launched with an approach to the format that taps into the variety of the station's massive music library, embraces the discovery of music new and old, and strives to be anti-corporate and different.
Following the 9-day run of "91X From A to X.. YZ," the station has now changed with a focus on the musical depth and breadth of the last four decades, while still continuing to break emerging artists, and highlight music from many genres.
The new era began at 10am, all air talent will remain and popular weekly features including "Resurrection Sunday," "Church of Bob," "Project X," and "91X Loudspeaker," will also stay in their respective time slots.
"Coming off the incredible success of '91X From A to X.. YZ' and the amazingly positive reaction from our listeners, we want to present 91X in a way that stays true to our roots and independent ideals," said 91X Program Director Garett Michaels. "When 91X launched in 1983, it was a category of one, which ignored convention and blazed a new trail. With that spirit in mind, we are re-launching 91X in a new presentation that has no current industry definition, so we are calling the format what we are: 91X. 91X is 91X again, unlike any other station anywhere. And isn't that what local radio should be?"
The new era began at 10am, all air talent will remain and popular weekly features including "Resurrection Sunday," "Church of Bob," "Project X," and "91X Loudspeaker," will also stay in their respective time slots.
"Coming off the incredible success of '91X From A to X.. YZ' and the amazingly positive reaction from our listeners, we want to present 91X in a way that stays true to our roots and independent ideals," said 91X Program Director Garett Michaels. "When 91X launched in 1983, it was a category of one, which ignored convention and blazed a new trail. With that spirit in mind, we are re-launching 91X in a new presentation that has no current industry definition, so we are calling the format what we are: 91X. 91X is 91X again, unlike any other station anywhere. And isn't that what local radio should be?"
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