According to preliminary results from Nielsen, the telecast of Super Bowl LVI which aired on NBC on Feb. 13, 2022, from 6:34 pm ET to 10:00 pm ET, drew an average TV audience of more than 99 million viewers who tuned in to watch the Los Angeles Rams and the Cincinnati Bengals. This data includes out-of-home (OOH) viewing and Digital in TV Ratings (DTVR) contributions.
On NBC, the game had a preliminary 37 U.S. household rating and was viewed in an average of 45 million homes, as the Rams defeated the Bengals 23-20 to claim the franchise’s first title in Los Angeles. This year, 72% of U.S. homes with televisions in use were tuned to the Super Bowl LVI telecast.
In addition, according to estimates for Super Bowl LVI on Telemundo, the game drew an average of 1,907,000 viewers.
As for The Beijing Winter Olympics, the games reached an average combined audience of 11.4 million people in prime time on NBC, the USA cable network and Peacock streaming service, the network said. That’s the lowest-ever American audience for any Olympics, and down 42% from the Winter Games in Pyeongchang, South Korea, in 2018.
For NBC alone, the prime time telecasts reached an average of 9.3 million viewers, or 48% down from South Korea, the Nielsen company said.
For the week, NBC averaged 7.2 million viewers in prime time. CBS had 3 million, ABC had 2.7 million, Fox had 2 million, Univision had 1.5 million, Ion Television had 1.3 million and Telemundo had 1 million, according to The Associated Press.
📺The Top 20 Prime-Time Shows (Total Viewers):
1. Winter Olympics (Tuesday), NBC, 8.71 million.
2. Winter Olympics (Thursday, 8:30 to 11 p.m.), NBC, 8.53 million.
3. Winter Olympics (Monday), NBC, 7.89 million.
4. Winter Olympics (Friday, 9 to 11 p.m.), NBC, 7.25 million.
5. “60 Minutes,” CBS, 6.98 million.
6. Winter Olympics (Wednesday, 8:30 to 11 p.m.), NBC, 6.94 million.
7. Winter Olympics (Saturday, 9 to 11 p.m.), NBC, 6.77 million.
9. Winter Olympics (Friday, 8 to 9 p.m.), NBC, 6.72 million.
10. Winter Olympics Closing Ceremonies, NBC, 6.57 million.
11. Winter Olympics (Wednesday, 8 to 8:30 p.m.), NBC, 6.42 million.
12. Winter Olympics (Saturday, 8 to 9 p.m.), NBC, 5.86 million.
13. NBA All-Star Game, TNT, 5.43 million
14. “Daytona 500 Post Race,” Fox, 5.42 million.
15. “911: Lone Star,” Fox, 4.95 million.
16. “Jeopardy! College Championship” (Thursday), ABC, 4.82 million.
17. “Jeopardy! College Championship” (Friday), ABC, 4.73 million.
18. “The Price is Right Valentine Show,” CBS, 4.66 million.
19. “Jeopardy! College Championship” (Wednesday), ABC, 4.64 million.
20. “Young Sheldon,” CBS, 4.35 million.
📺THE EVENING NEWS:
ABC’s “World News Tonight” won the evening news ratings race with an average of 8.7 million viewers. NBC’s “Nightly News,” with virtually none of the typical ratings bump that an Olympics delivers, had 7 million viewers and the “CBS Evening News” had 5.3 million
📺LATE NIGHT
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| Graphics Courtesy of RoadMN (w/permission) |
📺CABLE TV
Fox News Channel was the most popular cable network in prime time, averaging 2.42 million viewers. TNT had 2.01 million, MSNBC had 1.05 million, HGTV had 1.02 million and Hallmark had 968,000.
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| Graphics Courtesy of RoadMN (w/permission) |
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| Graphics Courtesy of RoadMN (w/permission) |
On the programming front, The Five moved ahead of Tucker Carlson Tonight as the most-watched cable news show (3.59 million vs. 3.47 million). Hannity moved past Jesse Watters Primetime (2.964 million vs. 2.960 million) with Special Report with Bret Baier (2.52 million) rounding out the top five most-watched. The Rachel Maddow Show (guest-hosted by Alex Wagner) dropped to No. 13 on cable news in total viewers (averaging 1.56 million).
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| Graphics Courtesy of RoadMN (w/permission) |
According to TV Newser, Fox News’ audience has returned in full force after those Q1 ’21 struggles in total day. The network grew by +17% from the year-ago week in total day viewers. The network also shot up +15% in total day demo viewers. The story is a slightly different in primetime. The network fell -1% in total primetime viewers and -4% in the key demo vs. the same week in 2021, but continues to dominate the other cable news outlets.
MSNBC and CNN, on the other hand, continue to post double-digit year-over-year losses. MSNBC shed -44% in total day viewers and -45% in total primetime viewers, -61% in the primetime demo, and -61% in the total day demo from the comparable week in 2021. CNN, which was No. 1 in the demo at this time last year, fell in total day viewers (-53%), in total primetime viewers (-65%), the primetime demo (-69%) and total day demo (-58%).
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