Tuesday, February 22, 2022

Arkansas Radio Network To Shutter


After more than a half-century of sharing news, sports, and farm market reports over dozens of local stations across the state, the Arkansas Radio Network will be signing off next month, reports ArknsasBusines.com.

Toby Howell, program director at flagship talk station KARN-FM, 102.9, wrote in an email to 18 affiliate managers dated Feb. 15 that the network will be ending its news and information programming on March 20. The subject line of the email, which was obtained by Arkansas Business, was “ARN 30-Day Notice.” Howell did not return phone calls seeking comment.

Based at KARN in Little Rock, the network is owned by Cumulus Media, the radio chain that owns the talk FM station and others in Arkansas including KAAY-AM, 1090, and KARN-AM, known as 920 The Sports Animal.

In a message beginning “Dear ARN Affiliate,” Howell thanks the local stations for their long participation. “For over 50 years the Arkansas Radio Network has delivered news and information throughout the Natural State, and we could not have done that without affiliates like you,” Howell wrote.

The email did not reveal the reasoning behind the network’s discontinuation, but several insiders and regular listeners said paid advertising has been sparse lately, with public service announcements prominent in ad spots.

Former ARN News Director Bob Steel, an Arkansas radio and TV mainstay now doing public relations work at Little Rock Air Force base, said the network had as many as 50 affiliates when he left two years ago. However, KARN has undergone rounds of layoffs since.

At the height of the COVID shutdowns in June 2020, Cumulus Media announced it was letting go about 100 workers, or 3% of its workforce, by August of that year. At the time, the company cited a loss of advertising associated with the pandemic.

Cumulus Media, based in Atlanta, has 406 owned and operated radio stations across 86 American markets, according to its website. It features sports programming from the NFL, NCAA, the Masters golf tournament and the Academy of Country Music.

The Arkansas Radio Network, also owned by Cumulus, had its start in 1967 as the Delta Farm Network, an early-morning program by popular KARK-FM Farm News Director Bob Buice, who also appeared on KARK-TV, Channel 4.

No comments:

Post a Comment