Cumulus Media is giving all-digital AM a go by launching Digital WFAS AM 1230 HD in White Plains, N.Y., on Monday, Radio World reports.
The station is just north of New York City and can be heard in the northern suburbs of what is the top media market in the United States.
The 1,000 watt AM station, which is also changing to an all-news/talk format on Monday, has been informing listeners of the pending change on its website. Once WFAS switches to all-digital operations, only radios equipped with HD Radio technology will be able to receive the radio station. WFAS will no longer be available on analog-only radio, according to its website.
Conrad Trautmann, SVP, technology and operations for Cumulus Media, led the all-digital conversion process for the broadcaster and said a lot of technical consideration went into the project beginning with the existing tower.
Cumulus engineering staff spent part of the week testing the all-digital signal and was “very satisfied with the results,” Trautmann says. The station’s website has been advising listeners of the coming changes and touting the advantages of all-digital AM: “Broadcasting in digital can eliminate static and interference and improve sound quality to equal FM radio. In addition, it can extend the range for clear AM reception.”
“In analog we typically had about 15 miles of Grade A signal, or city grade signal. WFAS is only 1,000 watts. On the drive testing we did with the all-digital signal it is solid all to the way 25-mile mark. So it seems we have added 10 miles of radius to the signal, which results in quite a bit of population coverage in the northern suburbs of New York City,” Trautmann says.
That increased signal reach will mean more penetration into the Bronx and Queens and the northern tip of Manhattan, he said, “but it’s by no means a New York City signal.” In addition, the test signal sounded like FM, Trautmann says, with “all the lows and highs. And it’s louder on the dial than the other AMs.”
The radio station is telling listeners they can find the station on Monday using an HD Radio-capable receiver, using the online stream or via its mobile app on a tablet or smartphone.
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