That change in schedule, which took effect on March 29, allowed for a longer and more straightforward head-to-head assessment of the shows’ audiences. (The WFAN show runs until 7 p.m.)
For the 4 ½ hours in which the programs now overlap, Carton and Roberts ranked third overall in the New York market among men ages 25-54 from April 1-28, averaging 6.4% of those listening in that key demographic, according to Nielsen Audio data obtained by Newsday from an industry source.
Kay finished fifth, averaging 4.2% for the month.For the full winter book from January to March, Carton and Roberts won, 5.3-4.8, when head-to-head against Kay, but that gap was 5.6-4.4, its biggest to that point, in March.
The data includes both over-the-air and streaming audiences. But it does not include Kay’s simulcast on the YES Network. Starting on Monday, Carton and Roberts will have a simulcast of their own, on SNY from 4 to 6 p.m.
From 6 to 10 a.m., WFAN was first in the market with 7.7% of the audience among men ages 25-54 and ESPN New York was ninth with a 3.6.
From 10 a.m. to 2 p.m. WFAN was third at 6.2% and ESPN New York was ninth with a 3.3.
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