IBA Presents 'How To Use Data' Webinar

The Independent Broadcasters Association (IBA) has announced the next webinar in its members-only series, Selling In The Culture of Response, to be held at 2 p.m. EDT Tuesday, May 25. The webinar will be presented by Paul Agase, Chief Revenue Officer of AnalyticOwl, a leading advertising analytics and attribution company. Selling in The Culture of Response will inform broadcasters, streamers, and publishers on how to use historical response data to demonstrate the results that broadcast delivers and help advertisers and agencies build effective campaigns. Agase will share valuable insights into this powerful ratings alternative that can open eyes and grow budgets.

“AnalyticOwl’s mission is simple,” explained Agase. “Use data to make advertising and attribution better, and in turn help advertisers and ad agencies see the potential of broadcast in terms of actual response that others in their industry have realized. With the focus more on results than reach, broadcasters can close, retain and upsell more.

Ron Stone, President of IBA and Chief Executive Officer of Adams Radio Group, noted, “The ability to validate attribution leads to an increased return on investment for advertisers and business growth for broadcasters. IBA members will come away from Selling in The Culture of Response with a deeper understanding of how to use attribution data to close deals and then retain and grow new clients by optimizing their creative, days and dayparts to the ones that drive the most website and foot traffic.”

The IBA Webinar Series provides its members the opportunity to learn from the industry’s brightest influencers from the sales, programming, marketing and promotions, business, engineering, employment, and social media arenas, with an aggressive bi-monthly schedule of speakers throughout the year. The IBA Webinar Series is for IBA members only, and one of many benefits to its members. Stations that would like to attend, can secure their low-cost membership on or before the Tuesday, May 25 at www.iba.media, where they can also sign up for the members-only webinar.

The Independent Broadcasters Association (IBA) was established in 2020 to serve the needs of independent radio stations and groups across the country. With over 1,500 member stations, the IBA is committed to bring tools that have not previously been available to independents. including providing independent operators with opt-in programs that can drive new revenue; cost benefits from scale for partnerships, equipment, and services; educational webinars; and more. The organization has a Board of Directors comprised of independent broadcasters. Owners are operators may sign up at www.iba.media.