Here’s something you don’t hear often. Beginning in Spring of 2020, Eastlan Ratings will provide continuous measurement-without additional cost to its subscribers.
Mike Gould, President/CEO of Eastlan Ratings remarked, “as we begin our 21st year of service to radio broadcasters, we are committed to celebrating the unmatched reach of radio while at the same time, helping make it easier for advertisers to confidently invest in our industry.”
All markets currently measured twice per year by Eastlan will receive the usual Spring book in late June of 2020. Then beginning in July, continuous measurement begins resulting in monthly books thereafter.
Gould added, “we are confident the increased consistency and stability of Eastlan’s new continuous measurement will offer radio advertisers a new level of accountability and instill more confidence in our subscribers so they are more empowered to share compelling stories about the unrivaled impact of local radio used correctly.”
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