Apple Music, the No. 2 music-streaming service by subscriptions has been quietly piloting a version of Apple Music for use in businesses including Levi Strauss & Co. and Harrods stores, reports The Wall Street Journal.
Apple Inc. has joined with PlayNetwork Inc., which specializes in providing music for commercial use. PlayNetwork handles creating custom playlists, licensing and operating the service—called Apple Music for Business—which differs in important ways from running a consumer-oriented offering such as Apple Music. Apple itself is creating and suggesting some of its existing playlists to clients.
Seattle-based PlayNetwork, which counts Starbucks Corp. and Estée Lauder Co s. as clients, is among the largest providers of music for businesses, including retailers, restaurants and hotels. Such companies license music for use in commercial settings, which costs more—and is more lucrative for music-rights holders—than consumer services like Spotify and Apple Music.
Mood Media Corp. (formerly known as Muzak), Sirius XM Holdings Inc. and Soundtrack Your Brand offer music-streaming service options for businesses in the U.S. costing around $25 to $35 a month per location.
PlayNetwork declined to say what Apple Music for Business costs but said it is priced competitively.
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