Cybersecurity company CHEQ conducted research with the University of Baltimore, which found that the epidemic of online fake news now costs the global economy $78 billion annually. According to Media Post, the report, which analyzes the direct economic cost from fake news, also estimates fake news has contributed a loss in stock market value of about $39 billion a year.
The World Economic Forum's analysis released in 2018, ranks the spread of misinformation and fake news among the world’s top global risks.
“Fake news stories can be found everywhere online,” said CHEQ CEO Guy Tytunovich. “This includes aggregated online on search engines, directly on questionable news sites, shared on social media platforms and other forums.”
Tytunovich defines fake news as the deliberate creation and sharing of false or manipulated online information intended to deceive and mislead audiences.
The research analyzes a variety of industries that take into consideration online impressions. CHEQ worked with the economics department at the University of Baltimore to analyze economic data across many sectors to estimate the annual financial cost of fake news on the world economy.
The findings suggest businesses will lose about $9 billion annually from health misinformation, $17 billion from financial misinformation, $9 billion in reputation management, $3 billion from platform safety efforts, and $400 million from fake political advertisements.
Brands lose about $235 million annually from unknowingly running ads alongside fake news.
An example in the study points to content on the Yale School of Management site describing deceptive articles on investment websites that appeared to temporarily boost stock prices, noting a particular effect for small firms.
The political race in the United States also will be impacted. The study estimates at least $400 million annually will be spent on fake news in political races.
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