The digital-media company is cutting its in-house podcast production team as it shifts resources away from audio and toward creating original shows similar to the ones its produced for Netflix, Twitter and Facebook .
As a result of the changes, most of BuzzFeed’s podcasts would be shutting down, said Shani Hilton, vice president of news and programming at BuzzFeed News, in a memo to staff. They include “See Something Say Something,” “The News” and “Reporting To You.”
“We’ve decided to move to a production model that is more like our TV projects — that is, treating shows as individual projects, with teams brought on as needed,” Ms. Hilton wrote in the memo.
The cuts will only affect a handful of BuzzFeed employees, according to a person familiar with the decision. The company still plans to continue producing podcasts, but without a dedicated in-house production team, according to a representative from BuzzFeed.
The shift toward producing original video for major social-media and streaming platforms is mirrored elsewhere across the digital publishing sector, as companies such as Mic, Attn: and Vox Media attempt to diversify their revenue streams amid a tough digital advertising market.
BuzzFeed has been in the podcasting business for several years.
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