Alissa Pollack Gets More To Do For iHM

Alissa Pollack

iHeartMedia has announced an expanded role for Alissa Pollack as Executive VP/Global Music Marketing to now include creating music strategies.
She'll now work closely with the company's Brand Managers and National Programming team to oversee and create custom data-focused roadmaps for artists, brands and advertising partners. In addition, Pollack will plan strategic roll-outs with artists, as well as generating opportunities for music's current and next superstars in all formats. Pollack will also retain her current duties and oversight of Mediabase, M-Score, RatetheMusic and BuzzAngle Music.

In addition, Pollack and her team will continue to spearhead artist relations for Premiere Networks' more than 5,000 affiliates, the iHeartRadio Digital and Podcast teams and internationally through iHeartRadio's broadcast partnerships. Her team will also continue to work with iHeartMedia's brand partners to develop targeted music strategies and programs.

As a 24-year veteran of iHeartMedia, Pollack has played a key role in helping iHeartMedia discover and develop new artists early in their career, she has been instrumental in guiding the roll out strategy for top artists ranging from Katy Perry, Rihanna, Taylor Swift, twenty-one pilots, Jason Aldean and Luke Bryan, to Post Malone, NF, Bazzi, Marshmello, Dua Lipa, and Bebe Rexha.