PromoSuite, SoCast Unveil New Promotions Tool

PromoSuite and SoCast have announced a new integration that drastically improves the speed and accuracy of website and app updates for on-air contesting, contest rules, storm closing information, and event listings. With this new integration, information entered into PromoSuite Next -- PromoSuite’s cloud-based promotions management system -- is instantly and automatically updated on radio station websites and apps within SoCast’s digital platform.

“Our mission at SoCast is to make every aspect of digital easy and profitable for radio broadcasters,” said Elliott Hurst, CEO of SoCast.

“PromoSuite is the leader in radio promotions tools, and we’re excited about bringing the integration of our web and mobile platforms to their widely used promotions management system. We feel a natural camaraderie with Rocco and his team and look forward to future technical integrations and new developments down the road.”

“Promotions Directors are among the most overworked people in radio,” noted Rocco Macri, CEO of PromoSuite.

“As a former Marketing Director myself, I know that the to-do list is never-ending and things like updating digital content can often get pushed to the side. SoCast understands what radio needs and their digital platforms are built specifically for radio, making them the perfect partner for PromoSuite. Now, with this advanced integration our of two systems, station staff can enter content in just one place—PromoSuite Next—and have it automatically updated on two additional digital platforms—web and mobile!”

This new integration is live now on SoCast’s platform and free for any radio stations using both PromoSuite Next and SoCast. For more information about setting up this integration or signing up for either system, contact Rachel Field from PromoSuite at 212-509-1200 x205 or Eric Eisen from SoCast at 416-635-6678 x223.