Nielsen: Radio Nets Reach 170.1M Listeners Weekly

Nielsen today reported in its March 2015 RADAR® Radio Network Ratings that more than 170 million Americans age 12 or older listened to a network radio commercial during an average week. The 44 networks measured by Nielsen RADAR reach 63.2% of the U.S. population each week.

Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming.

SELECTED AUDIENCE RESULTS:

The RADAR March 2015 report demonstrates network radio’s appeal across a wide range of ages and markets. Commercials aired on the 44 measured radio networks reached:

• 63.2% of persons aged 12+ (170.1 million listeners)
• 66.3% of persons aged 18-49 (89.6 million listeners)
• 67.3% of persons aged 25-54 (84.4 million listeners)
• 58.5% of Hispanics aged 12+ (25.3 million listeners)
• 71.3% of African-Americans aged 12+ (24.5 million listeners)

The RADAR March 2015 report also demonstrates network radio’s extensive reach in the Top 25 DMAs® (designated market areas):

• 65.7% of persons aged 12+ (89.3 million listeners)
• 69.6% of persons aged 18-49 (48.2 million listeners)
• 70.4% of persons aged 25-54 (46.1 million listeners)
• 61.3% of Hispanics aged 12+ (19.6 million listeners)
• 73.2% of African-Americans aged 12+ (15.1 million listeners)