Extending iHeartRadio Is Bob Pittman's Mission

Given that radio's his main business, Bob Pittman has spent a good part of CES 2015 on the lookout for cool innovations in the audio world, according to AdWeek.

Whether it's working iHeartMedia's radio business into connected cars or pairing up with AM/FM to extend the audio signal, Pittman's making the music extend as far as he can.