News WSB 750 AM / 95.5 FM was the most popular Atlanta radio station in 2014, surpassing R&B/hip-hop station V-103, according to Nielsen Media Research.
According to media writer Rodney Ho at ajc.com, the station’s audience share of 7.26 for the year surpassed its 6.95 share in 2013. That easily beat V-103’s 6.84 share.
The line-up for the Cox Media station was stable in 2014 during its weekday prime hours with Herman Cain, in his second full year as a talk show, able to maintain retired Neal Boortz‘s audience. Ratings for Scott Slade, Rush Limbaugh, Sean Hannity and Erick Erickson were also up. The station also added a weekday night show hosted by Mark Arum.
WSB grew its audience during a hot midterm election year packed with plenty of news to parse, from ISIS to Ebola. It also held off competition from iHeartMedia's WGST 640 AM, which added some local programming, and Cumulus N/T WYAY 106.7 FM, which added talk-show hosts in 2014 and cut back on straight news. WSB also faced a new rival in WRAS 88.5 FM, which took on a talk format during the day under the auspices of Georgia Public Broadcasting.
Rank, radio station, format, average share (rank and share in 2013)
1. WSB, news/talk, 7.3 (2. 6.95) year-over-year trend: up
2. V-103, R&B/hip-hop, 6.8 (1. 7.8) trend: down
3. Kiss 104.1, R&B, 6.55 (4. 6.69) trend: down
4. B98.5, pop, 6.31 (5. 6.68) trend: down
5. 94.9/The Bull, country, 5.39 (12. 4.02) trend: way up
6. 97.1/The River, rock, 5.33 (6. 5.78) trend: down
7. Majic 107.5/97.5, R&B, 5.27 (3. 6.81) trend: down
8. Fish 104.7, Christian pop, 5.03 (10. 4.09) trend: up
9. Q100, top 40, 4.44 (8. 4.63) trend: down
10. Hot 107.9, hip-hop, 4.09 (7. 4.86) trend: down
No comments:
Post a Comment