The SCBA Quarterly Market Guidance Report is a comprehensive look into Southern California Radio listenership trends, key advertising category trends, regional economic trends, competitive analysis, relevant industry trends, research highlights, and SCBA recommendations for Q1 Radio advertising strategies. The report is published each quarter and is designed to be used as a planning resource for Radio advertisers who are interested in the important market and Radio trends of Southern California.
“The SCBA Quarterly Market Guidance Report for Q1 has expanded to include a new technology section and increased coverage of competitive media trends,” said SCBA President Thom Callahan. “As Southern California Radio grows, so does our report. Our regional economy is coming back decisively and as a result, the advertising environment for Radio should be even stronger in 2015,” said Callahan.
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“The SCBA Quarterly Market Guidance Report is written as an informative and trustworthy resource that is a service to all advertisers and ad agencies looking to grow their business and who need relevant facts and information about our dynamic region to do so,” said Callahan.
The SCBA Quarterly Market Guidance Report provides specific market and business trends as well as regional information from a variety of sources including The Los Angeles Economic Development Corporation, The California Department of Employment, The Regional Business Journals, Miller Kaplan Arase X-Ray data reports and market summary reports, Nielsen Audio, The Wall Street Journal, The Los Angeles Times, The New York Times, Scarborough data, and up-to-the-minute local and regional market intelligence from its 175 member radio station network.
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