Jelli Launches SpotPlan Ad Buying Platform

Today, Jelli launched SpotPlan, the first programmatic buying platform for radio advertising.

In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelli's ad platform.

"SpotPlan disrupts how network radio has operated for decades, replacing inflexible network 'vehicles' and antiquated spreadsheets and email-driven processes.  Media buyers can now target audiences with SpotPlan and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide," said Mike Dougherty, Jelli co-founder and chief executive officer.  "The availability of our new ad platform APIs will allow broadcasters, networks and advertisers to more easily move into programmatic advertising by allowing existing third-party systems to directly interoperate with our platform."

SpotPlan gives media buyers and planners the ability to analyze audience goals and plan radio campaigns dynamically, via a powerful web-based application.  It automates processes that are historically email or spreadsheet-based, and integrates with Jelli's advanced RadioSpot radio ad server, enabling end-to-end automation of buying, running and reporting of radio ad campaigns.

A radio ad buyer can use SpotPlan to set parameters against audience targets and campaign goals, dynamically creating plans including optimized station lineup, daypart, impressions, GRPs and audience targets.   SpotPlan uses advanced algorithms in conjunction with Nielsen data to develop in real-time the best plan to achieve the goals of the buyer, based upon the inventory currently available in Jelli's platform.
Once an insertion order is created, the audio creative is uploaded into Jelli's cloud platform, and RadioSpot serves the ad on radio stations nationwide, strictly complying with campaign specs. Jelli's real-time reporting platform, RadioDash™, provides the buyer real-time analytics about the campaign, as the spots run in each market.

Jelli's platform is already fueling rapid growth in radio advertising and has resulted in more than 350 stations in 128 cities nationwide using the platform, reaching 44 million unique listeners weekly, with billions of  radio ads served on an annual run-rate basis. Jelli has struck partnerships with major radio operators and networks including Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group, Focus 360.