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| Damon Bruce |
Lowell Cohn at the Press-Democrat, calls the hiring "a sad move." However, hiring Bruce will create publicity which the station needs in its battle with crosstown KNBR 680 AM.
Bruce is not famous. He’s infamous, writes Cohn:
The Giants banned him from covering the postseason in 2012. I checked this with the Giants to get my facts straight.
When the Giants clinched the division, they staged the usual champagne celebration in the clubhouse.
The room was crowded. Wives and girlfriends were there. Some women wore T-shirts and some T-shirts were wet with champagne.
Bruce photographed some women with wet T-shirts and tweeted out the sexually revealing photos — real adolescent behavior.The Giants were appalled, according to the article. They informed Bruce his press credential did not entitle him to take photos of women in wet T-shirts and tweet them out. The Giants revoked his credential for the postseason, including the World Series, because his behavior fell short of a professional standard.
Cohn wrote to the program director of 95.7, Jason Barrett, and asked why he hired Bruce.
He responded, “As it pertains to Damon, I think he’s an extremely talented on-air personality who provides strong opinions and an entertaining presentation and, with 10 years in the market, he knows and understands the Bay Area sports landscape pretty well. Of course, he’s got his fans and he’s got his critics and any good personality in this industry is going to have both.
“Our radio station has made great strides the past 33 months with our target audience of men 25-54 going from 33rd place when we started to seventh in January 2014 and we are making this move to take even bigger steps in the months and years to come. We are committed to this format, we are in it to win and we believe Damon will play an important role in helping us take that next step.”
Bruce starts March 31.
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