In the latest edition of the 'Radio Stuff' podcast, host Deb Slater (@deb_Slater) and Larry Gifford (@giffordtweet) go indepth with Pandora founder and Chief Strategic Officer Tim Westergren in a wide-ranging interview about radio, music, Pandora and the lessons broadcast and personal radio can learn from each other.
Westergren, Pandora’s Chief Strategy Officer, spent a half-hour chatting with Deb and Larry. As a young, struggling musician Westergren remembers radio with reverence and awe.
“We were all trying to get on radio. It’s always been the holy grail for artists.”
“We've learned a lot from radio, I tell you that. For one, the genius of radio was that it as an industry worked to imbed itself ubiquitously; every car, every alarm clock, and every stereo - ultimately it became a home for AM/FM and that's our (Pandora's) same ambition.”
Should radio be concerned? Not according to Westergren.
"I think radio will always have a place here. I think there's a shared playlist people always like to tune in to. There's a community around that. It's what I grew up on - the Michael Jackson's of the world, U2s, and Cold Plays - these cultural tap roots have been created by radio and I think there will always be an appetite for that. I think they'll live along side each other.”
Currently, Pandora’s app is embedded in over 1/3rd of all cars rolling out of factories this year. And while music is Westergren’s passion, don’t be surprised when Pandora adds news, sports, weather, traffic and shows.
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