New York Public Radio Expected To Announce $10M Grant

New York Public Radio will announce on Monday that it has received a $10 million grant from the Jerome L. Greene Foundation, which it says is the largest single gift ever made to a public radio station, according to the NY Times.

The foundation had previously given New York Public Radio two gifts totaling $11 million. New York Public Radio operates WNYC, WQXR and New Jersey Public Radio and is one of the largest producers of nationally distributed public radio programming.

The majority of the new grant, $8 million, is earmarked to support the development of digital operations, including a new feature called “Discover” on the WNYC mobile app. Designed originally with offline underground subway riders in mind, the feature will generate custom downloadable playlists for users who punch in the topics that interest them and the amount of time they want to listen. It will go live on Monday.

Developed in house, the feature will save listeners the trouble of searching for podcasts of public radio shows they already like. Perhaps as important, it will help WNYC introduce users to content they may not be familiar with. It will also keep listeners within the WNYC ecosystem, where they can be encouraged to contribute financially.

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