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| Steve Cochran |
Steve Cochran found encouraging news in the first full
ratings report since he took over as morning personality on a revamped WGN 720
AM, according Chicago
media writer Robert Feder.
Nielsen Audio figures released Monday showed the Tribune
Broadcasting news/talk station tied for seventh place with a 4.0 percent share
among all listeners, and tied for 24th with a 1.8 share among those between 25
and 54 — virtually unchanged from the previous month’s survey.
In morning drive, WGN remained in third place with a 5.5
share — up one-tenth from the previous month. Among adults 25-54, the station
tied for 22nd place with 2.0 share — down from 18th place with a 2.2 share.
The ratings survey period, which ran from Sept. 12 to Oct.
9, began six days after Cochran replaced Jonathon Brandmeier in mornings (and
the station unveiled new midday, evening and overnight shows as well).
“Ratings can be sliced any way you like,” he said, pointing
out that among listeners between 35 and 64, mornings on WGN had jumped “dramatically”
— from a tie for 17th place in October 2012 to a tie for fifth now. “But what
do I know? We are off to a great start and we will bring mornings on WGN back
to the top. Frankly, I’m just getting started.”
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