The report, from investment bank Canaccord Genuity,
indicates that while iTunes Radio compares favorably to Pandora's offering in
fit and finish, the service lags behind in overall consumer perception thanks
to poorer automated song selection.
Approximately 72 percent of consumers surveyed were running
iOS 7, and about 40 percent of that group had tried iTunes Radio. Just eight
percent ditched Pandora entirely for Cupertino 's
service, while forty-four percent split their listening time roughly equally.
When asked to quantify the "overall experience" of
both services, 66 percent of respondents call their experience with iTunes
Radio "positive" or "very positive," while Pandora scores
78 percent on the same metric. Apple wins with tight margins on app usability
questions, but loses out to Pandora in perhaps the most important metric,
"Plays songs I want to hear," 63 percent to 72 percent.
Interestingly, despite Apple's aggressive marketing push for
iTunes Radio, 36 percent of those who have yet to try the service say they have
never even heard of it.
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