Nielsen is making another play to properly account for the increasingly elusive TV viewer. Starting during the 2014-15 season, the media company will add mobile viewers into its TV ratings and dynamic digital ratings, according to THR.
The news comes on the heels of the recently launched social ratings that documents TV impressions on Twitter -- and a new fall season that has the broadcast networks placing considerably less emphasis on overnight returns. Unlike Twitter stats, however, these mobile views will be incorporated into traditional TV measurements.
Since most broadcast TV series don't make their way online until at least the day after airing, these new measurements likely won't have any effect on Live+Same Day ratings reported every day. Where networks could see an uptick is in Live+Three, the measurement currently used when selling advertising, which has already enjoyed a healthy boost this season as more and more viewers adopt time-shifting.