Tuesday, January 22, 2013

Chi Radio: WIND Is ‘The Answer’

WIND-AM 560 AM Chicago is re-branding itself, dropping its long-running, but generic branding of "AM 560 WIND." As of today, the station has become "AM 560 The Answer."

According to Lars at CR&M.com, no on-air changes to the station's schedule or personnel comes with this branding change.

The change in branding matches that with a handful of other Salem Communications-owned talk stations, including ones in New York, Los Angeles, Dallas, San Bernardino, and Columbus. New York's WNYM-AM was the first to become "The Answer" on March 12th last year, followed soon after by the LA and San Bernadino stations.

Along with the new branding comes a new logo, a new web address (operational soon) in 560TheAnswer.com (although 560WIND.com will still work), and a new imaging voice, as Lonnie Perkins takes over voicing the on-air promos. Perkins is an in-house voice-over talent for Salem Communications, based out of Indianapolis. He previously has done imaging work for dozens of radio stations and organizations nationwide, including WGN-AM and the Chicago White Sox.

2 comments:

  1. I don't like it. Reminds me of that Simpsons episode where Bart spikes Mrs. Krabappel's coffee, thus getting her fired from teaching. She later opens up a muffin shop as a result reading/seeing a book called "The Answer".

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  2. I don't like the new schedule, I really enjoyed driving to work and listening the Top 5 at 5and the topic of day with John Howell and Amy Jacobsen; also enjoyed catching Michael Medved on my drive home after a long 10 hour day at work.

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