According to Sisario, NashFM 94-7 fills a conspicuous gap in the nation’s largest media market. It is also an indication of how strong the country genre has become, not only in music but also in the broader popular culture, led by telegenic young acts like Taylor Swift and the group Lady Antebellum.
“We’ve been begging the major broadcasters to jump in with us,” said Scott Borchetta, president of the label Big Machine, whose acts include Ms. Swift, Tim McGraw and the Band Perry.
“The market has changed so dramatically over the last 15 or 16 years since we’ve had a country station in
New York City proper. I think our music is
now in the best possible alignment with what can work.”
Music executives say that having a terrestrial station in the area will be a major help in selling concert tickets and promoting new music.
Even with country’s broad popularity, building a steady audience in
for a genre of music that has been absent from the airwaves for so long might
“If you look at the other major markets that have a successful country station — Boston, Philadelphia, Chicago, Detroit — those stations planted a stake in the ground and stayed with it, and now those stations are practically iconic,” said Mr. Borchetta, of Big Machine. “The country radio audience doesn’t spike. It grows in a beautiful, slow arc.”