The TV ratings for the broadcast morning shows (primarily NBC's Today, ABC's Good Morning America (GMA), and CBS Mornings) for the week of March 2, 2026 (covering roughly March 2–8, depending on exact Nielsen measurement periods, often Monday–Friday or adjusted for holidays/events) come from Nielsen's national live+same-day big data plus program ratings.
This was the week ending around March 8, 2026. Today extended its lead to a seventh consecutive weekly win in total viewers.
Key averages for the week of March 2, 2026:
- NBC's Today: 3,252,000 total viewers (the only show to grow week-to-week in total viewers; it created separation from GMA). In the key Adults 25-54 demo, it remained dominant (exact demo figure not detailed in all reports but consistently led prior weeks around 600k+).
- ABC's Good Morning America (GMA): 2,985,000 total viewers (down -5% week-to-week in total viewers and the demo; the only show with declines in both categories compared to the prior week of Feb 23). Year-over-year (vs. same week in 2025), it was up +9% in total viewers and +4% in the demo.
- CBS Mornings: 1,775,000 total viewers (flat or minor changes from prior week; consistently trailed far behind in third place). It often saw year-over-year declines in prior periods.
- Today: 3,230,000 total viewers, 638,000 A25-54
- GMA: 3,137,000 total viewers, 524,000 A25-54 (only show with week-to-week gains then)
- CBS Mornings: 1,775,000 total viewers, 255,000 A25-54
Today held the #1 spot overall, GMA was a solid #2 (sometimes closing the gap in prior weeks but widening here), and CBS Mornings remained #3. These shows compete fiercely in the morning news space, with NBC often leading in both total viewers and the advertiser-coveted 25-54 demographic.