Thursday, March 5, 2026

Key-United Network Makes New Sales Hires


Key-United, a joint venture between Key Networks and United Stations Radio Networks (USRN), two leaders in national radio network sales and syndication, announces that it has further strengthened its sales capabilities and service with the addition of two new appointments to the sales organization.

Rosanne Tipton
Rosanne Tipton joins Key-United as VP, Sales and Brand Partnerships, and industry veteran, Robbie Eisen, joins as Director of Strategic Research and Planning. The additions will reinforce the service and expertise the advertising market has come to expect from Key-United.

Ron Russo, President, Sales, Key United, said: “We’re absolutely thrilled to welcome both Rosanne and Robbie to the sales organization. Their energy, drive, and passion for building meaningful relationships perfectly align with our commitment to service and partnership. We’re confident they will make an immediate impact and accelerate the outstanding results our agency and client partners have come to expect from Key-United.”

Robbie Russo
With over 20 years in radio network sales, Tipton joins Key-United from over a decade at Focus 360 in New York, where she most recently served the company as SVP/Director of Sales Strategy and Investment. Prior to that, Tipton was Director, Traffic and Continuity and Director, Business Operations, for Westwood One and served Dial Global in roles including Sales Integration Manager and Continuity Manager.

Eisen brings over 15 years’ experience in radio network sales to Key-United and was previously Vice President of Sales Planning for Focus 360 in New York. Prior to that, Eisen was Senior Traffic Coordinator for 21st Century Fox and was Traffic Manager for Westwood One. He holds a B.A. degree from York College of Pennsylvania.

Key-United operates offices in New York City, Dallas, Los Angeles, Chicago, Orlando, and key markets nationwide. For more information on Key United, visit www.key-united.com.

For advertisers and sponsors, contact Ron Russo, President of Sales, Key-United, at rrusso@key-united.com.