In the week before Memorial Day, the flagship evening newscasts of the three major broadcast networks saw viewership increases. "NBC Nightly News" and "CBS Evening News" reported double-digit growth in the 25-54 age demographic (A25-54), the key group for linear TV advertisers.
ABC’s "World News Tonight" led with an average of 7.2 million viewers over the four-day week, followed by "NBC Nightly News" with 5.8 million and "CBS Evening News" with 3.9 million. In the A25-54 demographic, ABC had 969,000 viewers, NBC had 872,000, and CBS had 555,500.
Friday’s ratings were excluded as the networks rebranded their programs, anticipating lower viewership due to the holiday weekend. NBC Universal noted that "NBC Nightly News" has been closing the gap with ABC in the A25-54 demographic since September and in total viewers since November.
Post-election ratings for network and cable news typically decline, but renewed interest in geopolitical and economic issues has driven a resurgence in viewership.
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