DC Radio: WTOP Adds Bloomberg's Business of Entertainment

Bloomberg Audio and Key Networks announce that Bloomberg Business of Entertainment has signed Hubbard Broadcasting’s all-news radio station WTOP-FM in Washington, D.C., as a new affiliate of the 60-second radio report. Bloomberg Business of Entertainment takes listeners behind the scenes of the entertainment industry’s biggest stories. The micro-feature provides captivating snippets of the entertainment industry’s most compelling stories of the day and is tailor-made for stations of virtually all formats and market sizes.

Bloomberg Business of Entertainment debuted in January and in addition to WTOP, is now heard on affiliates including WBBR-AM in New York, KNX-AM and FM in Los Angeles, WBOS-FM in Boston, and KCBS-AM/KFRC-FM in San Francisco.

In Bloomberg Business of Entertainment, Bloomberg's Lisa Mateo and Karen Moskow cover the ever-changing habits of how media is consumed - from movies to music - in a compelling and revealing one-minute listener-friendly format. The report will also focus on the challenges and struggles of film, cable television, streaming media, social media, and more.

The Bloomberg Business of Entertainment report is suitable for virtually all formats and includes a 60-second spot, distributed once a day for airing Monday through Friday. The report is distributed to radio stations nationwide, in major markets including New York and Los Angeles.

Michael Lysak, Head of Bloomberg Radio Syndication, said: "The entertainment business has always been fascinating to watch, but it has never been at a more crucial crossroads than it is today. The storyline of the industry itself has all of the drama of a Hollywood blockbuster."

Dennis Green, Chief Operating Officer, Key Networks, said: “Bloomberg covers the business of show business like no one else with the Business of Entertainment feature. These major market clearances are proof that this content is of interest to audiences, as well as advertisers, that want to know the inside scoop on what’s happening in the entertainment industry delivered by Bloomberg.”

Bloomberg Audio’s world class radio news content includes live, customized reports for radio stations, Bloomberg Money Minutes, and Bloomberg specialty features that appeal to a diversity of audiences and interests, including Bloomberg Business of Sports Report, Bloomberg Black Business Beat, Bloomberg Real Estate Report, and Bloomberg Green Business Report.

For more information about the Bloomberg Business of Entertainment report, visit: www.keynetworks.com/bloomberg. To get the Bloomberg Black Business Beat for your station, contact Dennis Green, Chief Revenue Officer, Key Networks, at 844.KEY.NETS or dennis@keynetworks.com.

For advertisers and sponsors, contact Ron Russo, President of Sales, Key-United, at rrusso@key-united.com