SiriusXM To Launch In-Car Ad Supported Free Tier

SiriusXM has announced a ad-supports free tier as part of its efforts to reach more listeners, especially younger audiences

Tjr in-car subscription plan called Free Access. Here are the key details:

Ad-Supported: The Free Access plan includes advertisements on select music, talk, sports, and comedy channels.

No Financial Info Required: You can subscribe to Free Access via your vehicle’s dashboard without providing any financial information.

Eligibility: It works with vehicles equipped with 360L hybrid radios. These radios are available in a range of vehicles from brands like Cadillac, Chevrolet, GMC, Ford, Dodge, Subaru, Volvo, and Nissan.

Invitation Only: Currently, Free Access is invitation-only.

Usage Requirement: To maintain access, you must use the subscription at least once every 60 days; otherwise, you’ll lose the free tier permanently.

Music Genres: The Free Access plan offers channels like SiriusXM Hits 1, Alt Nation, xL Hip-Hop Nation, Y2Kountry, Latin Vault, '90s on 9, and Classic Rewind. This variety ensures listeners can find their favorite tunes across different genres.

Spoken Word Channels: For those interested in news, sports, and comedy, Free Access includes ESPN Radio, Fox Sports, simulcasts of cable news channels (CNN and MSNBC), Comedy Central Radio, Conan O’Brien Radio, and special interest channels like NPR, Fox News Headlines, and The Catholic Channel.

Fine Print: As you mentioned, there are some important details to consider:

• Free Access becomes available once a free trial expires, typically when a customer buys a new or used vehicle.
• It’s limited to one vehicle per customer and isn’t transferable to another radio