Four-Day Total Viewership Average Up 77% from Tokyo Olympics

NBCUniversal’s presentation of the opening Monday of Paris Olympics competition on NBC, Peacock, and across key NBCU platforms posted a Total Audience Delivery (TAD) of 31.3 million viewers, according to official data from Nielsen and Adobe Analytics – up 70% from the opening Monday of competition for the Tokyo Olympics (18.4 million across all platforms).

Monday’s coverage was highlighted by the U.S. men’s gymnastics team winning its first medal (bronze) in the team competition since 2008, beach volleyball, and medal-winning swimming performances by Katie Grimes, Emma Weyant, Luke Hobson, and Ryan Murphy (for the third consecutive Olympics in the 100m backstroke).

Beginning with Friday’s Opening Ceremony, NBCUniversal has a posted four-day Total Audience Delivery average of 33.8 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 77% from Tokyo (19.1 million).

Aiming for an unprecedented eighth consecutive gold medal, the U.S. women’s basketball team won its opening game against Japan, and averaged 3.0 million viewers on USA Network and Peacock – topping all men’s and women’s basketball at the Tokyo Olympics, excluding the gold medal games.

Peacock’s Paris Olympics usage through Monday’s competition surpassed the combined total of the full Beijing and Tokyo Olympics, with Paris streaming minutes up 25% over those previous Games combined.

Monday’s coverage was streamed by 4.5 million viewers on Peacock and NBCU Digital platforms.

Total Audience Delivery is based upon live-plus-same day custom fast national figures from Nielsen and digital data from Adobe Analytics. Live viewership from 2-5 p.m. ET (Paris Prime) is inclusive of NBC, Peacock, USA Network, E!, Paris Extra 1, Paris Extra 2, and additional NBCU digital platforms. Primetime viewership includes NBC, Peacock, and USA Network. Official viewership will be available on Tuesday.

NBCUniversal is expected to surpass $1.25 billion in ad sales for the Paris 2024 Olympics and Paralympics, according to multiple media reports. If this happens, it will break a record for the company that has held the broadcasting rights to the Summer Olympics since 1988.

The NBC broadcast network and streaming service Peacock are the company’s primary platforms for its coverage of the Olympic Games Paris 2024. Click here for all the ways to watch NBCUniversal’s coverage. NBCU owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028) and Brisbane (2032).