Sun Broadcast Group is excited to announce another new hire, Joseph Hutton Jr., as Media Research Analyst and Affiliate Support.
Hutton is a media professional with years of experience in national audio buying. Having most recently worked with GroupM as a National Audio Buyer, Hutton will be a key piece to Sun Broadcast Group’s research team, providing competitive positioning, consumer insights, and creative strategy to assist both clients and agencies.“With his background in buying audio for Group M, JJ will be able to help us pinpoint the relevant research that buyers are looking for,” said Anny Mansfield, Corporate Research Director for Sun Broadcast Group, a Gen Media Partners company. “I’m looking forward to working with him as we develop sales presentations for our advertisers.”
Hutton’s agency experience will help direct SBG’s lineup efficiently to best assist buyers and clients, in addition to maintaining and managing affiliate catalogs.
“JJ is the final piece we were looking for to complete Sun’s dream team for sales, planning and research,” said Sun Broadcast Group COO Danno Wolkoff. “His wealth of knowledge and insight into the advertising needs of clients will help our sales team deliver results each and every time for the buyers.”