200+ Stations To Air Radio Cares: Feeding America Radiothon

The deadline to join more than 200 individual radio stations and several major networks that have already signed on for the April 14th Radio Cares: Feeding America Radiothon is tomorrow, April 13 at www.RadioCares.org.  

The grassroots charitable radiothon to relieve hunger in America is presented by the Independent Broadcasters Association (IBA) and Feeding America®, the largest hunger relief organization in the U.S., with a member network of 200 local food banks. Radio stations do not need to be IBA members to participate. All donations go directly to Feeding America.

Ron Stone, President of the IBA and Chief Executive Officer of Adams Radio Group, commented, “Last year’s inaugural Radio Cares: Feeding America Radiothon helped provide 5 million meals to people experiencing food insecurity in America. As little as $1 can provide 10 meals! People who were making ends meet before the pandemic now find themselves in a perilous situation, unable to feed themselves and their families.

“Over 3,000 stations participated last year,” Stone continued. “This is radio’s chance to participate in a nationwide event for a great cause. Radio, working together and executing locally, can drive listener donations to help feed families in America.”

Radio stations have the freedom to execute the radiothon independently, using guidelines and pre-produced tools in English and Spanish available for download at www.RadioCares.org. In addition, Radio Cares has the support of nearly 300 celebrities and artists from every format who have recorded promotional spots, also downloadable from www.RadioCares.org. Stations will direct listeners to their individual station web site to donate. Support of the campaign will continue through Sunday April 18 to give every radio listener time to donate.

“Every independent radio station in America is encouraged to participate and support this nationwide event,” Stone added.

Several companies volunteered their time and expertise to make the industry wide Radiothon a reality. They are, Adams Radio Group, AdLarge Media, Benztown, RC Communications, HRN Media Networks, Steve Kamer, McVay Media, Motor Racing Networks (MRN, Sun Broadcast Group, YEA Networks, and Vipology.

Radio Cares was founded in 2020 by many interested parties to assimilate as many radio stations as possible to do what radio does best… help local communities. Funds raised from Radio Cares assist people that need help in getting food and nutrition for their families. The annual event falls under the management of the Independent Broadcasters Association. Participating stations do not have to be members of the IBA to participate. RadioCares.org will house all the tools necessary for participating stations.